Starting their beauty journey for more than a 100 years ago, Electa is one of Scandinavias oldest beauty shops. With services streching from perfume sales to high technology treatments and e-commerce they needed a new website as a central piece in their communication.
In the summer of 2016 Electa decided to develop its digital presence with a brand new website being the central piece in their new, digital communication. The goals of their new online home was to convert and inspire, while always focusing on the customer journey. My work started with creating a new site structure and user flow and ended with the develivery of a powerfull and flexible wordpress website. On the road I among other things updated Electas brand with new graphic manual and a redesign of their logo, I photographed their shops and clincs, all their treatments and some of their products and created assets and icons for the web.