BRANDING · UX · WEB DESIGN · WORDPRESS · PHOTOGRAPHY  |  2016  |  ELECTA.SE

ELECTA

ELECTA

Starting their beauty journey for more than a 100 years ago, Electa is one of Scandinavias oldest beauty shops. With services streching from perfume sales to high technology treatments and e-commerce they needed a new website as a central piece in their communication.

electa-cover-leiding

In the summer of 2016 Electa decided to develop its digital presence with a brand new website being the central piece in their new, digital communication. The goals of their new online home was to convert and inspire, while always focusing on the customer journey. My work started with creating a new site structure and user flow and ended with the develivery of a powerfull and flexible wordpress website. On the road I among other things updated Electas brand with new graphic manual and a redesign of their logo, I photographed their shops and clincs, all their treatments and some of their products and created assets and icons for the web.

electa-website-1
electa-website-mobile-shops
electa-website-mobile-menu

LOGO REDESIGN

While creating new, digital communication for Electas future we did not want to forget their impressevie history spanning over more than 110 years. To showcase it, the logo was redesigned. Three crowns, inspired by one of Electasa first logos, and the year they were founded was added. 

electa-logo-redesign
electa-logo-redesign

Selected Works

Goodsport FoundationProject type

Polemik.nuProject type

ElectaProject type